![]() It provides aggregate information about people who’ve liked your Page (and Facebook users in general) to enable you to create more meaningful relationships with your audience on Facebook through conversations and posts. What is Facebook Audience Insights?įacebook Audience Insights is a tool that helps you learn information such as demographics, purchase habits, location, and more about your target audience. Use it to refine your audiences and better target your ads at Facebook users and potential customers. ![]() So, where do you start to attract Facebook users?įortunately, Facebook offers a free analytics tool, Audience Insights, that can help you find detailed information about its users. You’ll have to include ad targeting criteria when building any Facebook ad to finish it. Given its size, advertising on Facebook is a crucial way to find new customers for your business.īut it isn’t as easy as creating an ad and clicking Publish on the social media platform. With over 2.23 billion monthly active users, Facebook is the largest social media platform in the world.
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